When it's time to recruit students for my next adventure, I start right from the first day of school.

In this episode, I guide Group Leaders through my recruitment process for trips. From the initial day of school to the first recruitment meeting, you'll discover the different stages involved in promoting my tours, selecting which students can participate, and ultimately persuading parents to enroll their children.

During this episode, I discuss the behavioral contract that each student signs as soon as they register for the trip. This contract serves as a tool to ensure accountability throughout the lead-up to departure and during the trip itself.

If you're in search of innovative ways to market your trips, be sure to check out the episode where I interview marketing expert Greg Stielstra on effective strategies for promoting your adventures.

In addition, if you are looking for marketing techniques and strategic methods to help market your trips, here is the Ultimate Marketing Toolkit that will make your life a lot easier. Proven marketing techniques that will help you build your world travel program.