One of the most frequent questions I get asked is: "how can I reduce my advertising costs?" When starting a business, there is a LOT that goes into evaluating and understanding the costs of advertising, and it's not as simple as more input (money) = more output (leads).

On this week's episode, we dig deep into three of the most significant factors to consider when analyzing advertising expenditure, in order to understand how to reduce these costs in a sustainable and informed way.