Does your marketing strategy suit your personality type? Should it? Katrina Aronson thinks so.

In this week's episode, Phoebe talks all things entrepreneurship and CEO mindset with the entrepreneur turned business and marketing strategy coach. Tune in to learn more about Katrina's personal experience transitioning out of her career in corporate finance and why she believes all entrepreneurs should lean into what sparks joy when building and refining their marketing strategy. Because when it comes to business, not all CEOs are cut from the same cloth, and not all marketing strategies work for everyone.

Noteworthy quotes:

[25:38] What happens in marketing is we see what other people do and then we decide, "Oh, I'm supposed to copy that.

[26:46] You light up when you're doing what feels good. Our energy comes through when we're doing what we love to do. SHOW NOTES

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