You can come up with as many solutions as you like, but if you're trying to solve the same wrong problem, it may be like banging your head against a wall... When there's a door right nearby.  So...

Bang your head against the door!

Can you question what your problem really is?

Easy idea to grasp, or so I thought...  But I learned from talking to Thomas and again re-reading his book-  It is only not an idea, it is an infinite art form, one you can learn and practice endlessly.  

Luckily Thomas has done the real research-based work to assess the nitty gritty of how to implement the idea instead of just thinking about it.  He provides real tools, a formula and workflow, lots of insights, and at the end we apply it to a real creative problem everyone deals with....