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How to Reframe Stress to Improve Sales Performance With Rebecca Heiss
Stress isn't the enemy — it's energy. In this episode, Mark McGraw talks with Dr. Rebecca Heiss, stress physiologist, keynote speaker, and author of Springboard, about how a simple mindset shift can transform performance in sales, leadership, and life.
Rebecca explains why believing "stress is bad" is linked to worse outcomes, why "calm down" fights your biology, and how to reframe stress into focus, service, and action. You'll hear practical, science-backed tools you can use before your next presentation or sales call.
In this episode:
The "stress mindset" and why the 43% mortality stat matters
Why "calm down" is terrible advice — and what to do instead
The "I'm excited" reframe to turn stress into usable energy
The Fearless Framework: invite the tiger, choose adventure, set trajectory toward service
How small wins beat procrastination via the Winner Cycle
Why stress correlates with meaning and purpose (plus the bison-in-a-storm metaphor)
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About Dr. Rebecca Heiss:
Biologist, stress physiologist, and author of Springboard, a short, action-first guide to using stress to your advantage. She donates 100% of her book's proceeds to charity and offers the Fearless Masterclass, a 52-module program on stress, fear, and imposter syndrome. Learn more at rebeccaheiss.com.
🔗 Download exclusive sales resources at: buildingyoursalesengine.com/giveaway
Mentioned in This Episode:
https://www.Sandler.com
https://www.BuildingYourSalesEngine.com/34
https://linktr.ee/buildingyoursalesengine
https://www.linkedin.com/in/rebeccaheiss/
https://rebeccaheiss.com/books/springboard/
View all episodes
By Mark McGrawStress isn't the enemy — it's energy. In this episode, Mark McGraw talks with Dr. Rebecca Heiss, stress physiologist, keynote speaker, and author of Springboard, about how a simple mindset shift can transform performance in sales, leadership, and life.
Rebecca explains why believing "stress is bad" is linked to worse outcomes, why "calm down" fights your biology, and how to reframe stress into focus, service, and action. You'll hear practical, science-backed tools you can use before your next presentation or sales call.
In this episode:
The "stress mindset" and why the 43% mortality stat matters
Why "calm down" is terrible advice — and what to do instead
The "I'm excited" reframe to turn stress into usable energy
The Fearless Framework: invite the tiger, choose adventure, set trajectory toward service
How small wins beat procrastination via the Winner Cycle
Why stress correlates with meaning and purpose (plus the bison-in-a-storm metaphor)
Â
About Dr. Rebecca Heiss:
Biologist, stress physiologist, and author of Springboard, a short, action-first guide to using stress to your advantage. She donates 100% of her book's proceeds to charity and offers the Fearless Masterclass, a 52-module program on stress, fear, and imposter syndrome. Learn more at rebeccaheiss.com.
🔗 Download exclusive sales resources at: buildingyoursalesengine.com/giveaway
Mentioned in This Episode:
https://www.Sandler.com
https://www.BuildingYourSalesEngine.com/34
https://linktr.ee/buildingyoursalesengine
https://www.linkedin.com/in/rebeccaheiss/
https://rebeccaheiss.com/books/springboard/