We’re all aware of the environmental issues of rubbish on our planet and the importance of working to reduce waste and recycle where possible. Upcycling or repurposing items to give them a new lease of life is a great way to save precious resources. These ideas are transferable to your marketing to make the most of your hard work.

Providing the same information in different formats is a great way to reach other groups of potential clients. Everyone has their preference on how they consume content, some like to read, others like watching videos or listening to podcasts. The more different ways you present your information, the more people you will reach with your message.

• Why repurpose marketing? (1:56)
• How I repurpose my marketing (2:42)
• Where to start with repurposing content (7:08)
• Creating one item at a time (8:35)

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