Book launches that are based on the “traditional” publishing methods don’t work for self and indie authors—gather new strategies for the new author along with a variety of ideas on repurposing old content.

The savvy author needs to think creatively about how to use his or her strengths to reach the ideal reader. AuthorU-Your Guide to Book Publishing host Judith Briles has Book coach and editor Anne Janzer back to brainstorm the keys to author success.

As an author, think about your skills: writing ad copy, creating graphics, coming up with pithy quotes, using Instagram, talking with strangers, helping people one-on-one, teaching, podcasting (or being a guest), writing (of course), etc. These are all components that authors use to create longer-term, sustainable book marketing strategies. Listen in to the show and podcast: