In this episode, Matt & Lauren review the best ways to repurpose content for social media. They talk through reusing your existing social content, reposting other people’s social content, and repurposing your book material as social content. 

Watch this episode on YouTube!

Dive Deeper

💡 Listen to These Episodes

• Episode #12 | Social Media Marketing for Authors & Creators
• Episode #25 | Author Branding 101: Building a Brand Beyond Your Books
• Episode #33 | Books You Can Create Using Your Existing Content
  
  

💡 Read These Blog Posts

• Social Media Content Ideas for Authors
• Social Media 101 for Authors

💡 Watch These Videos

• Lulu U | How to Use Social Media to Grow Your Author Brand
• Webinar | Before Social Media: The Marketing Elements You Need Before You Post with Annie Schiffmann

💡 Check out These Resources

• HootSuite | Create Engaging and Effective Social Media Content
• Social Media Examiner | Social Content Repurposing
• The Social Shift by Katie Brinkley
• ManyChat for Instagram
  
  

Sound Bites From This Episode

🎙️ [27:07] “You never know where the content like this that you share and create is going to wind up… If you have this little like, bite-sized content that ties back to your book you don't know where it's going to go and it could serve as a lead magnet.”

🎙️ [33:05] “The riches are in the niches. So niche down as far as you can go to where you add maximum value and that's where you will see maximum engagement and revenue intake. And then if you want to scale up from there, you can.” 

🎙️ [43:10] “Virality is not stability. Like, don't chase virality because you don't know how you're going to get it. And if you do happen to get lucky enough to have a viral post, you'll probably never get it again. You'll never know how or why you got it.”

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