Has your business development quietly ground to a halt? Do you know you should be out there nurturing your network, but somehow weeks have passed and you haven’t done a thing? And if you’re honest, is it embarrassment or procrastination - rather than a lack of time - that’s keeping you stuck?

I share what I’ve learned from my own recent experience of letting an entire month slip by without recording a new episode of my How to Make Partner podcast. In this episode, I talk about what actually stops us from restarting our business development activities after a gap - and it’s rarely what we think it is. You’ll hear the real story of how embarrassment, procrastination and a timely phone call from a corporate buyer finally got me back in front of the microphone.

What you’ll learn in the podcast episode:

- Why embarrassment is often the hidden reason your business development has stalled - and how simply naming the emotion can be enough to break through it

- How procrastination disguises itself as busyness, and why it’s usually a sign you’re being pushed out of your comfort zone rather than a sign you don’t care

- The power of identifying one small, safe action to restart your business development - and why going big is the wrong instinct when you’re trying to get back on track

- Why reconnecting with your “why” - the real reason your business development activities matter - is often the most powerful way to find momentum again

- How a single unexpected phone call reminded me that consistent business development creates results long after you’ve forgotten about the action you took

- Why the most important thing when you fall off the business development horse isn’t how hard you fell - it’s how quickly you get back on

Related episodes:

Most business owners quit their podcast after episode 3 (here’s what to do instead)

https://startuptogrownup.substack.com/p/most-business-owners-quit-their-podcast

The 5Ps to make sure business development always happens https://startuptogrownup.substack.com/p/the-5ps-to-make-sure-that-business

8 ways you are killing you personal brand  https://startuptogrownup.substack.com/p/8-ways-you-are-killing-your-personal

Why your ideal clients have already shortlisted someone else and what to do about it https://startuptogrownup.substack.com/p/why-your-ideal-clients-have-already

Why your best referral sources are not sending you work (and what to do about it) https://startuptogrownup.substack.com/p/why-your-best-referral-sources-arent

How to turn meetings with clients into invoiceable business (without putting more on your plate) https://startuptogrownup.substack.com/p/the-real-reason-your-clients-dont

The lead generator sitting in plain sight that most firms ignore https://startuptogrownup.substack.com/p/you-know-your-website-needs-updating

Useful links:

- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown Up

Welcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth Club

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