If you can figure out a way to re-utilize some of your old content in new, exciting ways, you can save yourself a little time and still give your users and search engine robots exactly what they want to see.

First, a word of warning: do not directly re-use your content. Duplicate content can earn you an immediate SEO penalty, and it can harm your reputation in the eyes of your users.

Instead of simply duplicating the content you've already written, you can take that content and create new and unique content. Consider the following strategies to accomplish this:

What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with us:

• SEO.co
• DEV.co
• Link.Build
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/