Is your distributor program truly working for you? Emily Ting of CCS America unpacks how her team analyzed and revamped their program to create stronger partnerships and measurable sales growth. 

In this episode, Wendy Covey interviews Emily Ting, a Marketing Specialist at CCS America, about the importance of revisiting and revamping an outdated distributor program. Distributor relationships can be critical to sales success for many industrial companies and together, Wendy and Emily discuss the challenges faced by outdated distributor programs, the need for collaboration, and the strategies implemented to revamp these programs.

Emily shares valuable lessons learned from the distributor feedback process and emphasizes the significance of cross-departmental collaboration. 

Takeaways

• Distributor relationships can be critical to sales success.
• There are many challenges with maintaining effective distributor programs.
• It's important to reevaluate distributor performance and relationships.
• Take advantage of collaborative marketing efforts with distributors.
• Measure success through feedback and sales trends.
• Networking and sharing experiences with other industrial marketers is essential.

Resources

• Connect with Emily on LinkedIn
• Connect with Wendy on LinkedIn
• Learn more about CCS America
• Register for the Industrial Marketing Summit