The Buy Box Experts Podcast

How to Reverse Declining Margins in Your Brand’s Business on Amazon


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Joe Hansen is the Founder and CEO of Buy Box Experts, a digital performance marketing agency devoted to helping brands on Amazon. Leading and working with the executive and director-level teams, Joe successfully converges marketing and fulfillment strategies to deliver a fluid marketing, sales, onboarding, and management experience for clients. He is a serial entrepreneur who has built and sold half a dozen different brands and is also the Co-founder of the Prosper Show, the largest educational conference for Amazon sellers.

Greg Mercer is the Founder and CEO of Jungle Scout, a software tool that helps everyone from entrepreneurs to large brands win on Amazon. As a leader in the Amazon selling community, Greg originally built Jungle Scout as a Chrome extension to automate his process of finding products to sell on Amazon. Today, he leads a team of 125+ global employees who have built Jungle Scout into a robust suite of SaaS solutions.

In this episode…

All e-commerce sellers who join the Amazon marketplace do so with the intention of driving traffic to their listings, making sales, and growing their brands. However, many sellers notice that after some time on the platform, their reports show declining sales and margins. 

In order to reverse this situation and avoid any subsequent losses, it’s essential for these sellers to first identify the causes behind their declining margins. According to Amazon experts Joe Hansen and Greg Mercer, some common reasons include pricing, competition, and Amazon costs and commissions. So what are their tried and true tips for increasing margins and boosting profits?

In this webinar hosted by Buy Box Experts, James Thomson is joined by Joe Hansen from Buy Box Experts and Greg Mercer from Jungle Scout to talk about the common causes of declining margins on Amazon—and how to reverse them. They discuss the nuances of the Amazon flywheel, their best strategies for optimizing paid advertisements, and how to monitor your competition in order to stay at the top of your market. Stay tuned.

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The Buy Box Experts PodcastBy Joseph Hansen and James Thomson