Whether you're offering something for free or selling a product, the strategy behind your promotion determines its success.

It's not enough to create a great lead magnet; you must also track its performance. Are people downloading your PDF? Are they signing up for your webinar? If not, it's time to revisit your strategy.

In this podcast episode, you'll discover how to:

• Reverse-engineer your lead magnets and create offers beyond the traditional e-books and PDF guides.
• Implement sales strategies to increase conversions.
• Encourage micro-commitments to guide a potential customer through the customer journey.

Lead magnets aren't just freebies; they're a powerful statement about the quality of your brand. 

Learn to create resources that pack value and align beautifully with your paid offerings.


Related Episodes

Episode #78 Three Needed Changes When Working Hard is Not Enough
Episode #84 AI Vs. Human Touch: Striking the Right Balance 

 

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

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