If your podcast has traction but your revenue doesn't reflect it, the problem probably isn't your content. It's that your show was never built with a business engine underneath it.

In this episode, I'm walking you through the Reverse Engineering Framework — a four-layer system that starts with the economic outcome you want and works its way up to your content. Most hosts try to fix the top of the stack first. This framework starts at the bottom, so by the time you get to content, everything beneath it has already told you exactly what that content needs to do.

We're covering:

• How to define the economic engine your podcast should be producing
• How to match your offer to that engine
• How to give your audience a role in your revenue system
• How to align your content with all of it

If you're a business owner with a podcast and you're trying to figure out where to actually double down, this episode is the starting point.

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