12.02.2020 - By Outreach
With inbound, the prospect is already about 80% sure they’re going to buy from you.
But with outbound, they’re starting from a perspective of “Why should I care?”
In this episode, I interview Bryan Elsesser, Senior Director, Sales Development at Aircall, about reverse engineering your outbound.
What we talked about:
Why & how to start at the bottom of the funnel
Creating dedicated outbound SDRs & AEs
Troubleshooting your outbound program
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.