Episode #126: How to Revive Old Content for More Traffic & Sales (5 Easy Steps)

PRO TIP: You don’t always need new content to grow your business… sometimes, your best stuff is already sitting in your archives.

Most entrepreneurs are stuck in constant content creation mode, thinking they have to keep churning out more, more, more to stay relevant. 

But what if I told you that updating your old content could actually bring faster, better results than creating something new from scratch?

In this episode of Tech Savvy 101, I’m sharing my 5-step framework for reviving old content, so you can drive more traffic, increase engagement, and boost sales without adding more to your plate.

By the end of this episode, you’ll know exactly how to:
 ✅ Identify high-potential content that’s worth updating
 ✅ Optimize old content for SEO, engagement, and conversions
 ✅ Repurpose and promote it so it reaches brand-new audiences

If you’ve got existing content that’s just sitting there collecting digital dust, this episode is your roadmap to making it work for you again. 

IN THIS EPISODE, I COVER:

➔ Why your old content is a goldmine for traffic & sales (if you know how to leverage it)
➔ The mindset shift from ‘more content’ to ‘better content’ 
➔ A simple 5-step strategy to refresh and optimize content for bigger results

RESOURCES MENTIONED:

📌 AI Evergreen Content Machine → https://thesarahbaker.com/ai-evergreen-content-machine-waitlist

📌 Google Search Console → https://search.google.com/search-console/about

📌 Google Analytics → https://developers.google.com/analytics 

🎙️ OTHER EPISODES OF TECH SAVVY 101 YOU MIGHT ENJOY:

➔ Episode #122: SEO Made Simple: How to Get Found on Google Without Being an Expert → https://thesarahbaker.com/episode-122

➔ Episode #113: Keyword Research Made Easy: A Beginner’s Guide to SEO → https://thesarahbaker.com/episode-113

➔ Episode #114: Evergreen Content: What It Is and Why Your Business Needs It → https://thesarahbaker.com/episode-114 

⏱️ TIMESTAMPS:

01:51 – The Forgotten Goldmine: Leveraging Existing Content
03:14 – Mindset Shift: From Content Hamster Wheel to Strategic Updates
06:16 – The Three-Step Content Audit Process
11:05 – Revitalizing Your Content: A Five-Step Framework
16:58 – Case Studies: The Impact of Content Refresh
21:22 – Quick Wins: Prioritizing Content Updates
22:44 – Efficiency Tips for Content Revitalization
27:04 – Conclusion: Transforming Your Content Strategy

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