Sustainable Product Innovation (SPI) is the key to driving new product development teams toward developing more sustainable products. In this episode, Tad and Julianna discuss an overview of the new product development process that most companies go through, explain how SPI works, the steps companies need to take to integrate SPI into their new product development process, and examples of companies that have had success with SPI.

SHOW NOTES: www.tadradzinski.com/tad-talks-sustainability-podcast/episode22-sustainable-product-innovation