Welcome To Episode #41 of the Amazon Private Label Show Podcast!

In this episode, I talk about becoming an Amazon best seller and making a bunch of money by using Amazon's lightning deals.

Listen to this Amazon FBA podcast!

 

I recently experimented with Amazon's lightning deals and ran a small promotion that allowed my product to be featured on Amazon's deal page. The results were amazing and overall I was very happy with the outcome. In this podcast

In this podcast episode, I walk you through the details of my experience with running a lightning deal that left me with an Amazon best seller tag and a ton of money in my bank account.

What's An Amazon Lightning Deal?

If you log onto Amazon.com and click on the Today's Deals tab you will see a page of special offers that you can take advantage of as a customer. They are products with extra discounts attached to them for a short period of time. Thousands of eager shoppers browse that page every hour.

How To Get Your Product Listed:

Getting your product listed on this page is actually pretty easy now.

Simply log into your Seller Central account and click on Advertising and then click on the Lightning Deals tab. From there you will see the lighting deals dashboard.

See if Amazon has loaded any qualifying products in the dashboard for you to put on a lightning deal. If they did then now you just have to set up a deal.

• Set your deal price
• Set the quantity offered you want to offer up
• Set your date you want to run the promotion
• See if your offer gets accepted

It's important to note that Amazon is currently not charging sellers to use this option at the moment although that looks like it will change in the future. If you don't have any of your products available to run a lightning deal on then keep checking back.

Important Things To Know

• Have plenty of inventory to offer up
• Know your numbers to make sure you are still profitable

My Results From My Lightning Deal 

I only put up around 200 units of this particular product and marked the price down about $3. I wish I had more units to offer up as I believe my results could have been better. I went rather light because I knew my next shipment of inventory wasn't coming for another 2 weeks at least. I needed to make sure I had enough units left for normal sales days.

• Sold about 154 units
• Made about $4,000 in revenue
• Become an Amazon best seller
• Entered the top 200 BSR in the overall top category

Overall I was happy with the results but wish I had more units. I am excited that I will have a nice burst of more customers coming to my email list which is always awesome.

Have you had a chance to run an Amazon Lightning deal yet? If so leave a comment below and let me know how it went. Also if you have any questions about any of this then feel free to leave a comment below.

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If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

Check Out Episode 3 of The Private Label Podcast

Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

SUBJECT TIMES ON PODCAST:

[X]  I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

[1:30] What I Have Been Up To Lately

[5:30] I-Tunes Review

[6:30] Lightning Deals Intro

[8:00] What Are Lightning Deals

[9:30] Setting Up Your Deal

[14:00] My Story

[17:05] My Results

[19:55] What I Learned

 

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RESOURCES MENTIONED IN THIS EPISODE:

 

Splitly is an AWESOME tool that now allows us to split test various things on your product listings like pricing and images to measure how they perform over time. If you want to maximize your profits and destroy the competition you need to be split testing your listings. I have been using this so for a while now and I am loving it because Splitly does all the heaving lifting for me.

Greg Mercer of Jungle Scout is one of the faces behind Splitly and has allowed me to offer my listeners and exclusive discount on this new software. Start with a free trial if you want to try it out first.
Receive an exclusive PLS discount off your first month of Splitly===> Use Special PLS Link Here

For all other resources and tools that I use in my Amazon business please see the resources link.

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How To Ride The Lightning To Become An Amazon Best Seller – Amazon FBA Podcast [EP41]