Category Thinkers

How to Right-Size the Problem You’re Solving w/ Lauren Pufpaf


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In this episode, John Rougeux interviews Lauren Pufpaf, the President, COO, and co-founder of Feed Media Group. Lauren’s company was founded on the insight that apps need the right music experience to fully engage users. But as the company grew, they learned that they weren’t going after a big enough problem. Listen in to learn how Lauren and her team used category design to shift their thinking.


This episode is sponsored by:

Category Design Advisors

BeTheStage.live

Flag & Frontier


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Category ThinkersBy Pablo Gonzalez, John Rougeux, Mike Damphousse