What are the most important elements of a standout Kickstarter campaign? How many people are involved? Where do you even begin? Jackson Cunningham joined Graphos Product CEO Laurier Mandin to talk about the Cove cat litter box, including how Tuft and Paw engaged the company’s online community to help design it—and rock his Kickstarter. 

https://www.tuftandpaw.com
http://www.graphosproduct.com

How to Rock Your Product’s Kickstarter with Jackson Cunningham

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need.

Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches.

https://graphosproduct.com/

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How to Rock Your Product’s Kickstarter with Jackson Cunningham

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