Crowdfunding is a wonderful thing, when it works. It has the potential to launch your new product with a flood of pre-orders that gives you the vital cash that you need to deliver on what you are making.

However, 70% of crowdfunding campaigns fail to reach their target. This week I'm glad to be able to talk to Will Dooley, co-founder of CrowdReach, who has helped run over 200 successful campaigns on Kickstarter and Indiegogo, with over $25m raised.

First we find out how Will and his co-founder were on a very unconventional degree programme in Bristol when the idea for CrowdReach was first conceived.

We then go into detail on the Do's and Don'ts of successful crowdfunding.

Full details and links at: https://theideaslab.org/willdooley

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Music provided by Argofox: TheDiabolicalWaffle – My Wish https://youtu.be/sRWEMjYR6e4