Chris McCabe is an Amazon consultant with a prolific voice in the Amazon space. He runs his own consulting firm that focuses on helping sellers with a myriad of different issues. Chris & his team help with all things related to Amazon that can potentially break your business down such as the little notifications you get that your listings have been shut down, your store is in disarray, or that you're late on your shipment. 

Chris has appeared on many podcasts and YouTube channels in the past as well as in the New York Times, The Boston Globe, and The Business Insider.

 

In this episode…

There are a good number of Amazon sellers who have been flagged for engaging in “black hat” tactics. Many of them do this to beat their competitors and improve their rankings despite these moves being unethical and detrimental to Amazon itself. Why? Because Amazon is customer-focused and works to ensure that customers get the best shopping experience and when things are manipulated by black hat tactics, the experience for their consumers won’t be as amazing as they would want it to be.

The question now is, how can a legitimate brand run its affairs in a black hat world on Amazon? 

Chris McCabe, a former fraud investigator at Amazon, knows all too well what to watch out for and how to navigate the world of Amazon like the back of his hand. He joins Eric Stopper in this episode of the Buy Box Experts Podcast to help sellers learn how to run a legitimate business on Amazon without falling into the trappings of black hat strategies. Stay tuned.