One of the best ways to fill your pipeline with leads is to increase the likelihood that a prospect touches your brand weekly. And so, in today's episode, you'll learn how to create an awareness strategy that does just that. 

Topics we cover in today's episode include:

• The content strategy we here at PBS use to generate qualified leads 
• A simple method for creating an effective content map 
• The important role frequency and recency play in brand awareness 

By the end of the episode, you'll know how to create an effective awareness strategy.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

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