This week on the podcast, Niels van Melick talks with Carleen Hughes, VP of Marketing at Kainos, about how to maximize ROI from events. With experience managing over 30 events annually, Carleen shares her insights on integrating events as a core element of a B2B marketing strategy, covering everything from planning to post-event follow-up.

Here's what you'll learn in this episode:

• Why events are worth the investment despite their high cost.
• How to define and measure high-quality leads at events.
• The importance of aligning sales, SDR, and marketing teams for event success.
• Key challenges in event preparation and how to overcome them.
• Best practices for showcasing your brand and differentiating your booth from competitors.
• How to effectively follow up after an event to keep momentum going.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

LinkedIn http://linkedin.com/in/nielsvanmelick

Website http://leadwave.io

CONNECT WITH CARLEEN:

LinkedIn http://linkedin.com/in/carleenhughes

Website http://kainos.com