How To: Sales and Sell with Sheena Brady and Patti Pokorchak

When we sell a product or service, what we are really selling is an experience, feeling, or the desired outcome. Selling is a skill built on listening, emotional intelligence, and being of service to your clients and connections.

Sheen Brady is the Founder and Tea Sommelier of Tease, a well-loved line of natural and botanical wellness teas that benefit the planet and those who drink them while funding entrepreneurship and mentorship programs for ambitious women. Sheena and Tease recently went through a rebrand - something that made her rethink who she sells to, why she sells, and how she goes about doing it. Patti Pokarchak is an award-winning marketing and sales coach, who believes you can learn to sell and that being an extrovert isn’t a requirement to be able to do it well. Instead, we learn that selling is about practice, confidence and human-to-human relationships. 

Guests:

Sheena Brady  is the Founder and Tea Sommelier of Tease, a well loved line of natural and botanical wellness teas that benefit the planet and those who drink them while funding entrepreneurship and mentorship programs for ambitious women. 

Patti Pokarchak is an award winning marketing and sales coach and Adjunct Professor at Toronto Metropolitan University (formerly Ryerson University)   

Resources:

Startup Canada Business Owners Tool Box: Sales and Marketing

Read The Sales Bible by Jeffrey Gitomer

Business Development Bank of Canada: Sales

Scotiabank Women Initiative: Advice, Insights and Resources for Women Entrepreneurs