<p>Mari Perez-Dowling took over as CEO of the United Way of Kern County, a non-profit with a damaged reputation and poor finances two years ago. Since then she's made it into a pillar of trust in her community. </p>

Mari Perez-Dowling took over as CEO of the United Way of Kern County, a non-profit with a damaged reputation and poor finances two years ago. Since then she's made it into a pillar of trust in her community.

How to save a non-profit with Mari Perez-Dowling

Donors are like meerkats, or at least, they should be. It's hard to miss a meerkat standing at attention, watching, listening and actively participating in their surroundings. Your donors should be paying attention to your non-profit in the exact same way. This podcast explores how non-profits are creating an Opt-in culture with their donors to keep them engaged.

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How to save a non-profit with Mari Perez-Dowling

How to save a non-profit with Mari Perez-Dowling