Paid ads are a highly ineffective way to attract new clients for coaches and consultants.

Paid ads promise to bring you more business. Paid ads are relatively easy to use. Paid ads are a tempting marketing option…

It’s tempting to take what looks like a shortcut. At first glance, paid ads seem to promise to let you skip the queue and get you in front of a lot of people.

So why am I saying they don’t work?