Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create content that ranks.

Before starting Outranking.io, Pankil led growth for an enterprise database company, scaling revenue using content marketing. He also co-founded Vclassrooming.com, a learning management system aimed at improving K12 learning outcomes.

In this episode, Pankil shares how we can save time and expense in creating content with AI that helps drives organic traffic and converts. Insights he shares include:

• How to get AI to do research and train it to apply your clients’ tone of voice
• The right way to use AI while writing marketing content
• What is active guidance and why does your AI need it?
• Why being lazy with AI gets you bad content
• What purpose should amazing content fulfill
• The role that outranking plays in the process of creating amazing content
• Misconceptions around AI for content development
• The focus that Pankil recommends to ensure we get a positive ROI from content
• How to approach keywords research when thinking about creating content
• How Outranking has grown its user adoption
• and much much more ...