Reputation Matters

How to Save Your Business From a Mistaken Identity PR Nightmare with Director of Marketing Christine O’Toole


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Christine has worked in Marketing for over 5 years and in that time has greatly impacted the success of multiple businesses. Her creative approach to marketing strategies, along with her genuine passion for her role, has had a significant effect on the online presence of the businesses she works for.


Christine is a goal-oriented leader and an inspiring mentor. Her patience, compassion, and work ethic have made her a well-revered marketer. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:


  • The importance of reputation management and responding to reviews
  • How Christine saved her business from a mistaken identity PR nightmare
  • The problem with social media spreading misinformation
  • The difficulties there are in getting false negative reviews removed
  • How hiring a crisis management PR firm helped Christine
  • The importance of acting quickly when your online reputation is at stake
  • How your reviews affect your SEO


Resources:

  • Odin Properties


Connecting with Christine O’Toole:

  • LinkedIn
  • Email


Connecting with the host:

  • Chelsea on LinkedIn
...more
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Reputation MattersBy Chelsea Craig

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