In this conversation, Dr. Elise Rigney shares her journey of scaling her chiropractic practice from a single location to four clinics. She emphasizes the importance of aligning scaling efforts with personal goals, optimizing current practices, and nurturing a strong team culture. Dr. Rigney discusses the challenges faced during her journey, including the need for effective marketing strategies and the significance of tracking metrics to ensure business growth. She also highlights the mindset shifts necessary for overcoming scarcity and embracing abundance in both practice management and patient care.