In this episode of The Franchise Scale Up Show, I sit down with Alex Miranda, founder of VIRTRIFY, an outsourcing company that helps franchisors build specialized virtual teams using talent from Latin America.

We talk about why so many emerging franchisors stall between 10 and 100 units, not because their concept is weak, but because they simply can’t afford to build the support infrastructure they need fast enough.

Alex breaks down what he calls the Hybrid Hiring Model—a structure where your core US team stays lean and high-level, while a virtual team handles the execution work that keeps franchise systems moving.

If you’re an emerging franchisor trying to grow without bloating payroll, this is a must-listen.

Key Takeaways

• Why an Executive Assistant is often the first and best hire for founders
• How the Hybrid Hiring Model helps protect your core team from burnout
• What roles franchisors can outsource (SDR, admin, marketing support, FBC support, etc.)
• Why hiring virtually forces you to build SOPs, KPIs, and scalable systems
• The advantage of Latin America: time zone, cultural alignment, bilingual talent
• How outsourcing can increase franchisee support without adding HQ headcount
• Why paying US salaries for low-level work is one of the biggest scaling mistakes founders make

Time Stamps

00:00 Introduction to In-House vs. Virtual Hiring

00:20 Welcome to the Franchise Scaleup Show

01:03 Meet Alex Miranda from FY Outsourcing

02:16 The Benefits of Virtual Teams for Franchises

04:13 Key Roles and Hiring Strategies

10:55 The Hybrid Hiring Model Explained

15:45 Advantages of Latin American Talent

20:10 How to Get Started with FY Outsourcing

31:46 Conclusion and Final Thoughts

If you’re an emerging franchisor and your support team is stretched thin, this episode is your reminder that you don’t need to wait until you “can afford it.”

You need to build infrastructure now—before growth exposes every gap.

If you’re ready to scale smart, go to guycoffey.com and book a free franchise growth strategy call. I only partner with founders who are committed to scaling without losing control.

And if you know a founder who needs help building support systems without blowing up payroll, share this episode with them. You might save them months of pain.

Check out Alex Miranda online:

Website: https://virtrify.com/

LinkedIn: https://www.linkedin.com/in/alexmiranda/

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey