Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

How to scale a media for equity fund the right way with Sheena Amin


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ITV is the UK’s 2nd largest TV broadcaster reaching 34.2m viewers a week (that's nearly 56% of all TV viewers). During the pandemic, the group saw an opportunity in backing direct-to-consumer startups and launched ITV AdVentures, a £15m media for equity annual fund.  

Sheena Amin joined TV in 2022 as Director of ITV AdVentures bringing a wealth of experience across both investing and TV/media.  

She joined us live on Media Capital 🎙️ on Thursday, March 2nd and we talked about: 

📍 her journey and how she started in the world of media,

📍 her learnings from setting up and running two of the UK’s largest media for equity funds,
📍 and her perspective on what’s next for the media capital industry.  

Enjoy!

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Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | FundraisingBy Diana Florescu