On today’s episode, host Aaron Alpeter sits down with Kelcey Lehrich, co-founder and co-CEO of 365 Holdings, a firm renowned for acquiring and transforming direct-to-consumer companies with a focus on durable, high-quality brands.

Dive into Kelcey’s journey from scrappy, seller-financed service businesses to building a diversified portfolio of thriving e-commerce brands. You’ll get a candid look at how the team evaluates acquisitions, values supply chain and operational moats, and the realities behind growth projections and “dream” exits. Whether you’re prepping your business for sale or want deeper insights into the post-acquisition playbook, this conversation will help you rethink strategy, understand what buyers are really looking for, and make smarter decisions for your next big move.