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Culture can feel fuzzy and unimportant until it starts to cost you growth, people, and momentum.
In this episode of the Growth Department podcast, we turn culture into something you can actually design, measure, and manage.
Strategic growth and M&A executive Matthew Person returns to unpack his concept of constrained independence and his Square Management System, a practical way to align structure, strategy, and behavior as you scale. He explains why the best companies are the most aligned, how misalignment quietly builds over years, and what leaders can do right now to create a culture where people know exactly how far they can run with their own ideas.
What you will learn in this episode:
You will also hear Matthew’s stories from turning around underperforming organizations, why “best place to work” labels can be misleading, and how executives can stop copying other companies and design a system that actually fits their own business. This is a playbook style conversation that will help you see your company with fresh eyes and give you language you can use with your leadership team this week.
About the guest:
Matthew Person is a strategic growth and M&A executive with nearly twenty five years of experience leading operations, GTM strategy, and global integrations. He is the Founder and CEO of Town Square Advisors and the creator of the Square Management System. His forthcoming book, The Culture of Alignment, expands this work into a practical guide for leaders who want to design aligned, scalable companies.
Here are some links we chatted about, including the square!
Matt on LinkedIn: https://www.linkedin.com/in/matthewdperson/
About Square Mgmt System: https://townsquare-advisors.com/services/square-management-system
Growth Department slows the conversation down so founders and business leaders can go further, faster.
If this episode helped you think differently, follow the show and share it with someone building alongside you.
By Chelsey Reynolds5
66 ratings
Culture can feel fuzzy and unimportant until it starts to cost you growth, people, and momentum.
In this episode of the Growth Department podcast, we turn culture into something you can actually design, measure, and manage.
Strategic growth and M&A executive Matthew Person returns to unpack his concept of constrained independence and his Square Management System, a practical way to align structure, strategy, and behavior as you scale. He explains why the best companies are the most aligned, how misalignment quietly builds over years, and what leaders can do right now to create a culture where people know exactly how far they can run with their own ideas.
What you will learn in this episode:
You will also hear Matthew’s stories from turning around underperforming organizations, why “best place to work” labels can be misleading, and how executives can stop copying other companies and design a system that actually fits their own business. This is a playbook style conversation that will help you see your company with fresh eyes and give you language you can use with your leadership team this week.
About the guest:
Matthew Person is a strategic growth and M&A executive with nearly twenty five years of experience leading operations, GTM strategy, and global integrations. He is the Founder and CEO of Town Square Advisors and the creator of the Square Management System. His forthcoming book, The Culture of Alignment, expands this work into a practical guide for leaders who want to design aligned, scalable companies.
Here are some links we chatted about, including the square!
Matt on LinkedIn: https://www.linkedin.com/in/matthewdperson/
About Square Mgmt System: https://townsquare-advisors.com/services/square-management-system
Growth Department slows the conversation down so founders and business leaders can go further, faster.
If this episode helped you think differently, follow the show and share it with someone building alongside you.