When trying to grow a food chain it can easily lose its character and freshness as everything becomes about speed and profits. And, when you are a chain that was built on the back of amazingly fresh food and unique in-store customer experiences, how do you grow and expand to 2000 locations?

From humble beginnings in 1977, and being named to “America’s Fastest Growing Private Companies” in 2005, to now having over 400 locations and headed to 2000, Potbelly Sandwiches has been growing with quality in mind. During covid they took steps to reinvent themselves through tech, investing heavily into their team—and creating an app and rewards program that kept them breathing as many companies drifted.

On this episode of The Reboot Chronicles, Potbelly CEO Bob Wright unpacks how to grow a brand without losing its identity. Listen in to the inside story on how he is rebooting this loveable brand once again—aggressively expanding their global footprint, investing in digital loyalty platforms, and competitively positioning them to provide the next level of authentic consumer experiences.