How to scale an ecom brand to millions — real steps from Aaron Spivak (Hush Blankets). We break down what to focus on, what to ignore, how to scale fast, and how to build a brand that can actually sell.

In this episode of Tom Talks Success, Aaron shares the real behind-the-scenes playbook: how he grew Hush Blankets from zero into a multi-million dollar e-commerce brand, what moves mattered most, the mistakes that almost cost him, and what it really takes to scale and exit.

If you’re building a Shopify brand, running ads, trying to grow revenue, or you’re stuck and need a real roadmap — this episode is for you.

✅ What you’ll learn:

• The first steps to scaling an ecom brand from scratch

• What actually drives growth (and what’s a waste of time)

• Hiring, systems, and how to stop doing everything yourself

• How to think about profitability while scaling

• The real truth about selling a company / exits

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Chapters:

00:00 - Intro: Who is Aaron Spivak?

00:51 - The "Why": Hustling to support his family

04:13 - How to compete with the best (Grit vs. Talent)

08:03 - Your Network is Your Net Worth: Why circles matter

13:29 - The $48 Million Exit Story

16:27 - The Dark Side of Selling Your Company ("Selling Your Dog")

21:15 - Post-Exit Depression & Finding Identity

24:24 - Sibling Rivalry & Family Survival Mode

29:46 - Origin Story: From juice bar to weighted blankets

34:40 - The Reality of Sacrifice: Shipping boxes at 3 AM

39:34 - What is The Founders Club?

42:16 - The "Cool Guy" in the Room: Redefining the Modern Entrepreneur

43:49 - What if you lost it all today?

45:07 - Conclusion