If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity.

Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection with your audience is through being vulnerable and building trust over time.

“The first step to resonating is creating some sort of connection over a shared memory or a shared story - a vision.”

Here are some highlights from the conversation with Meg:

🤔 3:12 - 4:59 Is authenticity scalable?

👩‍🔬 12:07 - 13:47 How to test and refine content

😎 25:09 - 29:18 Being confidently yourself with your audience

Resources:

https://openviewpartners.com/

BUILD with Blake Bartlett: https://podcast.openviewpartners.com/public/32/OV-|-BUILD-21cbd466

PLG123: https://www.youtube.com/playlist?list=PLRHgNxkQBpfYJrXjUuLgUR0Mg_y54_jhl

Weekly Walk with Casey Renner: https://www.youtube.com/playlist?list=PLRHgNxkQBpfbb4QmSW6YcFOgMVnLB2_AL

Connect with Meg: https://www.linkedin.com/in/redheadmeg