By creating new content consistently, you're building a library of amazing images and resources that define your brand. All these pieces of content together are what create your brand. Every time someone clicks on your article or image, you're instilling name recognition.
By delivering content that's aligned to your brand (AKA building that library), your work will become recognizably yours. Eventually, when someone is in need of your type of product or service, you'll be at the top of their mind. 

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