AI, BDRs & Building a GTM Team of the Future – with Rachel Truair, CMO at Simpro Group

Episode Title: How to Scale GTM with AI Agents, Digital Twins & a Growth Mindset

Still wondering how AI fits into go-to-market? This episode delivers a masterclass in what actually works—from real AI SDR deployments to digital twins for execs. If you’re leading a GTM team, Rachel Truair's playbook is required listening.

What We Talk About:

AI SDRs that actually convert: Rachel shares how Simpro's AI BDRs (like Daniella and Sam) are handling warm leads, executing playbooks, and integrating with human reps—cutting "no contact" rates by 80%.

Workforce planning in an AI era: Learn why Rachel's biggest surprise wasn’t in sales, but marketing ops.

Autonomous strategy, not just execution: She breaks down the shift from AI as a tool to AI as a co-pilot for market insights, segmentation, and campaign direction.

Digital twins for leadership scale: How Rachel created a digital twin of herself to scale comms, culture, and visibility across global teams—including writing her monthly team updates.

How to evolve your org without boiling the ocean: Practical tips on building a maturity model for AI and where to start with lean teams.

AI and culture change: Why adoption isn't a tooling problem, it's a hiring one. And what questions she now asks in interviews.

Rapid Fire Round:

Best AI tip: Don't boil the ocean.

Favorite workflow: Digital twin board members for scenario planning.

Go-to AI trend source: Simpro's exec Slack.

Hidden gem tool: Peak AI for search visibility.

Tool Spotlight: Ken and Erin demo Eleven Labs' conversational AI agent builder and walk through creating a journalist-style interviewer bot that captures SME insights for content, enablement, and more.

Call to Action: Not using AI yet in GTM? Let us know. We want to talk to you. Reach out for a chance to be featured on a future episode.

Subscribe, Rate & Share: If you got value from this episode, hit subscribe and leave a review—it helps more GTM teams learn how to lead (not lag) with AI.

Connect:

Simpro Group: https://www.simprogroup.com

ElevenLabs: https://elevenlabs.io

Six Sense Conversational Email: https://6sense.com

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