Are you struggling to achieve predictability in your B2B business? Wondering how to navigate the complex world of B2B relationships and achieve long-term success? Look no further! 

In this Predictable B2B Success episode, we dive deep into business-to-business strategy and provide practical insights for CEOs and owners looking to succeed in this unique landscape. Today, we have a special guest, Oscar Torres, founder and director of a highly acclaimed B2B management and business transformation program for CEOs.

Oscar is a true expert in his field, with an impressive track record of helping over 500 participants navigate the complexities of B2B relationships and achieve remarkable results. His program is consistently ranked among the top business schools in the world, and he is renowned for his deep understanding of organizational behavior and culture.

In this episode, Oscar shares his invaluable knowledge on achieving predictability in B2B business, emphasizing the importance of understanding and managing employee behavior. He highlights the significance of codifying company culture, measuring the right data, and focusing on specialized B2B marketing to scale and thrive.

Moreover, Oscar explores the critical role of curiosity and a helpful mindset in B2B sales and the power of organizational structure and culture in driving business outcomes. He offers actionable advice and expert insights that inspire and prepare you to advance your B2B strategy.

Tune in now as Oscar Torres brings his wealth of knowledge and experience to Predictable B2B Success. Let's dive in!

Some areas we explore in this episode include:

• The importance of understanding and managing employee behavior for business predictability.
• Codifying company culture for achieving predictability.
• Viewing B2B relationships as a process and focusing on lifetime value and customer loyalty.
• Measuring the right data and distinguishing between leading and lagging data is significant.
• The critical role of B2B marketing in scaling and achieving predictability.
• The value of offering solutions rather than just products to B2B clients.
• The importance of hiring individuals who enjoy the discovery phase of understanding client problems.
• Building a team with analytical individuals who can connect the dots and analyze solutions based on evidence of value.
• The importance of traceability in selling raw materials to the pharmaceutical industry.
• The impact of organizational structure and culture on B2B success.
• And much, much more.