In this episode of First Deal Diaries, I’m joined by Hollie Lawrence, founder of Character Stays, who shares how she built a high-quality serviced accommodation business in the Cotswolds — growing to 18 properties in just 18 months.

Drawing on her background as a Global HR Director, Hollie talks openly about systems, leadership, and the realities of scaling fast without sacrificing standards. We dive into her first deal, the lessons learned along the way, and how she’s expanded into management, BRR-to-SA, and HMO projects while keeping the business sustainable and profitable.

This episode is packed with practical insight for anyone building serviced accommodation properly — with structure, strategy, and long-term thinking at the core.