🚀 Welcome back to Intelligent Artifice, the podcast where we break down the real strategies behind AI, creatives, and performance marketing.

In this episode, I’m joined by Félix Boudreau, a true practitioner in the AI + creative space. No hype. No “push a button, get millions” shortcuts. Félix has actually done the work—scaling campaigns, building winning creative processes, and testing at a level most marketers only talk about.

🎙️ What we cover in this conversation:

✅ The truth about “end-to-end AI automation” and why it’s rarely plug-and-play.

✅ Why testing—not just production—is the real bottleneck in creative performance.

✅ How to structure your weekly creative testing cycle for maximum learnings.

✅ The 70/30 rule: balancing iteration on proven winners vs. testing new concepts.

✅ Why intent and clarity matter more than volume when scaling creative output.

Whether you’re a marketer, founder, or creator, this episode will give you actionable insights on how to use AI to empower teams, create smarter workflows, and actually scale campaigns—without drowning in spaghetti ads that don’t convert.

🔥 If you want to go beyond the guru talk and learn what it really takes to scale with AI and creativity, this episode is for you.

👇 Don’t forget:

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📩 Drop a comment with your #1 creative testing challenge

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