This week’s episode of the Zero to a Million Podcast with Zach Rego features Michael Epstein, CMO at PostPilot. In a clutter-filled world where brands compete intensely for attention, PostPilot leverages its strengths in direct mail to reach customers who actually want to receive mail from their favorite brands.

Michael also shares how they use other innovative ideas and technologies to make mail personalized and even attractive to open—a stark contrast to junk mail which automatically goes to the bin without ever being opened.