Aware with Seb

How to Scale Without Focusing on Profits w/ CEO Kate Flynn


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CEO of Sun & Swell Foods, Kate Flynn, shares the importance and challenges of leading and building a business that is profitable but is not focused on profits. 

Show Notes in order of appearance:

  • Kate talks about being a mom soon and “micro hell yea moments”
  • Appreciating small achievements in the business journey
  • A personal diet shift giving birth to a business
  • Major brand differentiators: certified B corporation, vegan, compostable, local and other 
  • Building a business that’s profitable but not focused on profits
  • What is a Certified B Corporation
  • Valuing vendor relationships over pricing
  • Creating healthy habits in your business 
  • 1% for the planet
  • Pioneering compostable packing in the CPG industry
  • Challenges of compostable packaging
  • If you can’t grow and profit you can’t help the good causes
  • Purchasing decisions for Gen Z and current consumers
  • Doing something for consumers vs for yourself or your own employees
  • Getting all stakeholders behind one mission
  • Adapting to Covid 19 and pivoting CPG sales and distribution strategy
  • Innovating during challenging times
  • Building a strong brand connecting with consumers during difficult times
  • Working with a spouse or family member. 
  • Work relationship vs personal relationship
  • Conscious leadership, profits and bigger purpose

Connect with Kate Flynn and Sun & Swell Foods. Sun & Swell on Instagram.

Connect with Sebastian on Instagram or visit SebastianNaum.com

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Aware with SebBy Sebastian Naum Leon

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