Your ability to scale an agency will impact how you grow. Achieving scale influences your growth trajectory, which in turn impacts productivity and profitability.

But scaling your business while remaining profitable is uniquely challenging for advertising, marketing and public relations agencies. Right now, those challenges feel amplified because the agency business is experiencing enormous shifts in its underlying business model.

So how can agencies scale their business as the model is evolving? In a crowded marketplace with more and more "gig economy" consultants, does scale still matter?

Julie Colehour and Bryan Cohen have grown their social communications agency, C+C, from a start-up to a national player. In this episode, they talk about the challenges of growth, the lessons they’ve learned, and why they think scale still matters in the agency business.