HOW TO SCALE YOUR BUSINESS PAST SIX FIGURES

Tips on how to scale your business past six figures with Taylor Welch

To scale your business you have to be okay with earning money off of the effort of the people on your team and trusting the people on your team.

To get to six figures is pretty much your effort. But then you pass a critical mass where getting past seven figures and eight figures, you have to disconnect that.

For us, it was, the first hire was a client success director.

People are doing a million things, none of it works. And really targeting them towards the one, two, maybe three things that they need to be doing in their business to scale.

If you really go beneath the surface, it's an identity modification company. We are rewiring the way people think about themselves, their markets, their teams, money.

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HOW TO SCALE YOUR BUSINESS PAST SIX FIGURES

To scale your business you have to be okay with earning money off of the effort of the people on your team and trusting people on your team.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to take a slightly different direction on the podcast and podcast topic. You've often heard me say that never ask anyone for advice who hasn't done what you want to do or is willing to pay the price that you're willing to pay. And I think our guest today just exemplifies an individual who has built a very successful business, scaled business from a startup to six figures, to seven figures, to eight figures, and now looks like he's going to cross the nine-figure barrier.

Doug: My guest is Taylor Welch. He is a co-founder of a company called Traffic and Funnels, which many of you have probably heard of. An investment company called Wealth Cap Holdings, and he's also the CEO of a website called Sales Mentor. He helps his clients build online digital marketing systems and drive paid traffic to them. They will teach you how to generate these leads. But more importantly, I think what you'll find in listening to our conversation today is that, in terms of scaling, a lot of scaling has to do with your mind, your mindset, the things that you're doing, the things that you shouldn't be doing. So I think you'll enjoy this conversation. So sit back, get your notepad out. And just enjoy the conversation today with a Taylor Welch. Hey, Taylor, super excited to have you on the Real Marketing Real Fast podcast today. So welcome to the show.

Taylor Welch: Thank you for having me. Glad to be here.

Doug: So you've got, man, a ton of business history in a real short period of time and have built a very successful business, obviously doing more things right than wrong. So do you want to give us just a thumbnail for our listeners who don't know who you are and what you've done, kind of where you're at in your life today?

Taylor Welch: Yep. So we started an advertising agency, then got into advertising and marketing consulting. This was about 2016 and '17. It grew really, really fast. My business partner and I, we were able to learn the underlying principles behind scaling, which I think we're going to talk about today. Got into real estate. And we've kind of gotten into a lot of different things. But today, we run about 20,000 clients a year. We have a couple of million dollars in real estate portfolios. We're doing wealth management training. We're kind of all over the place, but we have an amazing team that allows us to do that.

Doug: So what was it like when you started scaling your business? And when we talked briefly before we started recording today of the difference between the mindset of I'm so...