Building a personal brand and growing a successful business don’t have to be two separate things—in fact, they go hand in hand. In this episode, I sit down with Heather Udo, Founder and CEO of Shoppable, to break down how she built a thriving e-commerce tech company, why she resisted personal branding for years, and what finally convinced her to start showing up online. We talk about the power of networking, how social media has shifted the way we do business, and why every founder should embrace visibility—whether they like it or not.

Connect with Heather:

Instagram: @heatherudo1

Website: www.heatherudo.com

LinkedIn: Heather Udo

YouTube: Heather Udo

TikTok: @heatherudo

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