You did everything right. The quality of your work is excellent. You get consistent referrals. And yet, somewhere around £500k, your cybersecurity business starts to feel more like a slog.

In this episode I break down why growing and scaling are two different things, and walk through the 3 defensive moves that took one of my clients from stuck at that exact point to past £1.2 million in revenue.

This episode is how to get that done in practice using the Three Defences framework. You'll leave knowing which defence is weakest in your business right now, revenue concentration, price enforcement or decision rights, and the order to fix them in.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://www.deirdremartin.ie/blog