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Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses.

In today's episode, we discuss:

- What’s needed to sell

- How to play to win

- Why quality is defined by the customer

- Which processes should you document first?

- Building processes aren’t as hard as you’d think

- People appreciate processes

- You need processes in order to scale your business

- The power of gifts

- What is the value of a good referral network?

- How to find talented employees

- How costly can ignore contingencies be?

- What financial sheets are really needed?

- The things college won’t teach you

Books Mentioned In The Discussion:

Never Lose a Customer Again - Joey Coleman

https://amzn.to/3glNZ5O

Topgrading (How To Hire, Coach and Keep A Players) - Brad Smart

https://amzn.to/3opqwVH

Great Game of Business - Jack Stack

https://amzn.to/3uwq37I

Simple Numbers, Straight Talk, Big Profits - Greg Crabtree

https://amzn.to/35N1tFA

Emotional Intelligence - Daniel Goleman

https://amzn.to/3gnMNP3

Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/