Let’s face it, people are busy, their calendars are packed and their inboxes are full—and carving out 30 minutes to tell you what they didn’t like about your sales process is probably not at the top of their priority list.

So, how do you get them to schedule time to sit down and talk with you?

There’s a science to it. The operations team here at Clozd is always testing things like email subject lines, incentives, and even the timing of outreach to optimize the performance of our win-loss programs. Today, Braydon and Riley will share some of their best tips and tricks to get buyers to agree to sit down and reveal to you what happened behind closed doors during their sales journey.

TIMESTAMPS

• 0:00 — Inroductions
• 5:50 — Are you nervous about CRM hygiene?
• 7:35 — Make sure you interview losses AND wins
• 8:57 — Outreach should change based on buyer persona
• 10:34 — Factor in deal recency before reaching out to buyers
• 21:24 — Outreach best practices
• 26:44 — Email cadence
• 31:03 — Incentives
• 36:07 — Tools to improve efficiency
• 47:45 — How to get 3 free win-loss interviews from Clozd